A $4 million ticket sale for the New York State lottery in April marked the first time since 1993 that a state lottery has been able to match a ticket purchase with a ticket sale.
The lottery announced the new sales deal on April 12 and also announced plans to buy another ticket for $2.7 million.
“We believe that the combination of the state lottery’s new ticket sale with the state of New York’s increased ticket demand will help us to increase our ticket sales and attract new patrons to our games,” lottery Chairman and CEO John LaValle said in a statement.
“This combination of opportunities will result in a better, more profitable game for New Yorkers.”
Ticket sales are now averaging about $10,000 per ticket, according to the lottery, which has said that the increased demand for tickets is “expected to help the state continue to expand and improve its games in 2017 and beyond.”
Ticket prices have also been reduced.
New York is the second-largest state lottery in the U.S. behind California, with about $20 billion in annual revenue.
The state lottery operates on a 24-hour-a-day basis, offering three states of New Jersey, Delaware, and Pennsylvania.
The largest lottery prize in the world is the $6 billion Powerball jackpot.
Ticket sales, which were up 25% from the year before, were up 10% in 2016, according the lottery.
Ticket prices for tickets purchased online were up more than 30%.
The sales deal is the latest in a series of ticket deals between the state and ticket resellers.
Ticket resellers have long used lottery tickets as a form of cash-back for customers.
The sales of lottery tickets have become a lucrative business for the state, as the state’s lottery system can offer $2,000 back for every $1,000 that a customer purchases a ticket.
New Jersey is currently offering $5,000 for every ticket that a user purchases.
A spokeswoman for the lottery told ABC News that “we are excited to expand our offerings to our players, as well as those who buy online and in stores.”
Tickets are also available for purchase online through the lottery’s website and in person at select casinos and casinos in New Jersey.
In addition to the new ticket sales, the lottery announced plans for new games, including the 2018 Big Island Classic, an all-you-can-eat version of the New Orleans Pelicans basketball game that will be played on the Big Island of Hawaii in August.
“These events are all part of a larger plan for expanding the games to our state, and we are committed to building on that success and expanding the experience of the game to our fans,” LaVale said.